American Airlines, this morning:

American Airlines Group Inc. today announced that Nathaniel (Nat) Pieper has been named Chief Commercial Officer. Pieper, currently CEO of the oneworld alliance, will assume his new role effective Nov. 3. He will report to American’s CEO Robert Isom.

…As Chief Commercial Officer, Pieper will lead all of American’s commercial strategy, planning and performance across alliances and partnerships, cargo, co-branded credit card program, loyalty, network planning, revenue management and sales and distribution. In addition, he will co-lead the airline’s Customer Experience team with American’s Chief Operating Officer David Seymour.

Hard to say how much of a loss this is for oneworld given Pieper’s short tenure; he previously ran alliance strategy at Alaska and Delta. It’s certainly a win for American, which has seemed strategically rudderless for years.