Spotted on X: a user getting racist and anti-semitic search results while using American’s new “Travel Inspiration with AI” booking tool.
We know the tool is real because the airline promoted it in USA Today last year.
American Airlines has quietly been rolling out a new booking tool. The new AI-powered feature allows travelers to search for flights based on the kind of trip they want to have, rather than the specific airports they want to fly to and from.
We don’t know if the screenshots are real. I could not verify them because this feature isn’t available to me yet (if you can, let me know). The user who posted them has been around for over a decade and nothing on their profile looked suspicious; the screenshots didn’t appear to originate anywhere else.
The tool comes from Mobi, which promises airlines “the right recommendation to the right traveller at the right time.”
Many users are intelligent enough to understand that this is an AI service. But that “check for accuracy” disclaimer is doing a lot of work. And if it is making recommendations as egregious as these, you have to wonder just how smart the non-racist vacation ideas are.
