Sabrina Carpenter’s NASA, TWA-inspired Grammys performance

Sabrina Carpenter performed Manchild at the Grammys last night, and whoever designed the air travel-themed set has a good eye for wordmarks.

(Photo via The Grammys)

Those ‘Terminal A’ and ‘Check-In’ signs are a nod to TWA, and especially the signs at the brand’s JFK hotel. The font is (a take on) Flight Century Gothic, designed by Pentagram in 2019 to match Eero Saarinen’s early 50s drawings. Here’s the correctly-shaped version in the lobby:

(Photo via Travel Update)

And, of course, the A in that ‘SCA’ comes straight from NASA’s iconic ‘Worm’ logo, designed by Danne & Blackburn in 1974. NASA started using the wordmark again this decade; it sits on some of their latest rockets.

(Photo via NASA)

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