Sofia de la Cruz, writing for Wallpaper:

In Mayfair, a Georgian townhouse has been reimagined through a distinctly Parisian lens. Louis Vuitton’s temporary hotel pop-up has taken over the former home of Morton’s private members’ club, to mark 130 years of its legendary Monogram with an immersive, three-storey environment that blurs retail, hospitality and exhibition.

First conceived in 1896 by Georges Vuitton in tribute to his father, the motif endures as one of fashion’s most recognisable codes, and here, it is deployed as an exquisite narrative thread. Each floor is anchored by the house’s seminal bags – Speedy, Keepall, Noé, Alma and Neverfull – unfolding into a broader meditation on travel and the rituals of luxury hospitality.

“Hotel” here means “store,” but if you’re in London before June 22 and looking for somewhere to dine, check out the upstairs café or underground champagne bar.